Strobel & Walter is an innovation company located in Würzburg, Germany. Demonstrating a high level of expertise in engineering and marketing, we develop quality designs for products manufactured using sustainable resources, and devise thoughtful solutions for commodities within the service sector.
Our flagship product, the Yogaboard, has enjoyed a successful foray into the yoga, health, and wellness market. To continue supporting our community of clients, additional product lines in the same sector as the Yogaboard are in the development phase. However expansions into other markets are already a part of the strategic planning for the conscientious and consistent growth of the Strobel & Walter brand.
We welcome all inquiries into our products and services.
Patrick Walter – Managing Partner
Founded and based in Würzburg, Germany
Strobel & Walter GmbH
+49 931 784987-99
Dominic Strobel is the partner responsible for marketing and sales. With a Bachelor of Professional of Insurance and Finance (CCI) degree as well as an Executive Diploma HSG in Sales Management, he is well versed in the ins and outs of market trends, responsible sales approaches, and processes which ensure client satisfaction. With 10 years of experience in the insurance and chemical industries as both an agenturvertrieb (agency sales) and international consultant, Dominic has both the skill and expertise to position Strobel & Walter as an innovative company in the global market.
The company of Strobel & Walter GmbH has its roots in a friendship started in Kindergarten. Dominic (Strobel) and Patrick (Walter) grew up together in a town outside of the location of the company headquarters in Würzburg, Germany. They stayed in touch through the years as they attended excellent colleges, obtained solid degrees, and traveled. And then came the Yogaboard project.
Originally two friends came up with the idea of building a balance product. However Dominic actually had the design and construction inspiration for the Yogaboard itself while he was living in South Africa. In 2016, while residing in Cape Town, South Africa, Dominic developed the first prototype. He also had the idea for the effect (multi-axis deflection) over the length thanks to his interest in surfing. Dominic knew he had come up with something special and wanted to create a business model that promoted German quality, innovation, healthy living, sustainable products, and ethical business practices. Working with his friend Patrick seemed a natural fit.
First Dominic and Patrick tested out the project – originally named ‘My YogaBoard” or MYB – with a Kickstarter campaign. Soon the Yogaboard project was gaining recognition for its innovative design. After the prototype from South Africa was presented for the first time in January 2017 at the Yogaworld in Munich festival, Jelena Lieberberg of Kick Ass Yoga commented on the functionality “my verdict: works like a charm!” If the ground gets too boring, get on the Yogaboard!”
Very quickly the product, as well as the company itself, was gaining a fan following in the yoga, health, and wellness industry. The Yogaboard won the ISPO GOLD WINNER AWARD 2017/2018 for the health and fitness segment. According to Max Barth, editor-in-chief of Health and Beauty Publishing House the Yogaboard was a “a highly exciting innovation with the potential to quickly enforce in the masses. Beginners as [well as] advanced Yogis benefit from them equally.”
In February of 2017, the global multi-platform media company MASHABLE noticed the Yogaboard Kickstarter campaign and shared the product video on its website as well as its Facebook page. (As of December 2017, the video has been viewed over 1.6 million times on its Facebook page alone.) By April of 2017, the successful Crowdfunding campaign led to production of the Yogaboard, with tons of positive feedback as a result. (The very first Yogaboards were shipped shortly after in May 2017.)
At the same time, the Yogaboard team made its first appearance at FIBO – the largest fitness fair in the world. Set in the Cologne Exhibition Center, over 150,000 trade and private visitors attended the event. Shortly after this groundbreaking appearance, Women’s Health magazine touted the Yogaboard as a major highlight of the event which “strengthens the sense of balance and makes the flow much more intense”.
Picking up an Adidas sponsorship, the Yogaboard team began touring with Wanderlust 108 making stops at the events in Cologne, Vienna, Zurich, Berlin, and Frankfurt. The response was overwhelmingly positive. Yogis and fitness enthusiasts were all drawn to this innovative balance board, and class demonstrations filled quickly as word spread. At later events like the Experience Festival, YogaWorld Düsseldorf, and even the Medica Convention in Düsseldorf, Germany, attendees mentioned that they had heard and seen pictures of the Yogaboard long before trying it out in person.
The popularity of the Yogaboard was so widespread that Strobel & Walter began shipping worldwide, and working with carefully selected distributors to expand the networking and clientele base. After less than a year in the market, and having a diverse clientele base of individuals, studios, gyms, and physiotherapists the Yogaboard is a highly sought after product in the yoga, health, and wellness industry. The company also developed a line of accessories for attractive storage of the Yogaboard when not in use.
Although Strobel & Walter started with a product developed for the yoga, health, and wellness industry,
the company itself has a much more encompassing business plan and motto:
We bring people and ideas together to create value for our customers around the world.
Additional product lines are currently under development with an eye towards creating and globally marketing innovative products and services. All growth however is strategically planned in keeping with a system of excellence that Strobel & Walter implemented with the Yogaboard line. Using high quality resources, a focus on sustainability, and forward thinking detailed designs, future products and services will continue to demonstrate the level of excellence that is already synonymous with the Strobel & Waltername.
come see us at our next event